# BIMI and VMC Certificates: Getting Your Verified Logo into Gmail and Apple Mail

_By Tayyab Mughal, Founder & AI Chief · 30 June 2026 · 2 min read_

> A complete guide to Brand Indicators for Message Identification (BIMI), SVG Tiny P.S. formatting, and Verified Mark Certificates (VMC) for email trust.

Display your official verified brand avatar and blue checkmark beside outgoing emails in Gmail, Apple Mail, and Yahoo with BIMI.

## What is BIMI and why does it drive open rates?

Brand Indicators for Message Identification (BIMI) allows authenticated senders to display their verified brand logo directly next to incoming messages in recipient inboxes. In Gmail, BIMI also powers the verified blue checkmark.

BIMI increases open rates by 15–28% because recipients immediately recognize legitimate corporate communications versus fraudulent phishing spoofing.

## Prerequisites for BIMI Verification

- 1. DMARC at Strict Enforcement: Your DMARC policy must be p=reject or p=quarantine with pct=100.
- 2. SVG Tiny P.S. Logo: The logo must be formatted according to the strict SVG Tiny 1.2 Portable/Secure profile without external links or scripts.
- 3. Verified Mark Certificate (VMC) or Common Mark Certificate (CMC): Issued by a trusted certificate authority (DigiCert or Entrust) verifying trademark ownership.

## Configuring the BIMI DNS TXT Record

Publish the BIMI record at default._bimi.yourdomain.com pointing to your hosted SVG and VMC certificate.

```dns
default._bimi.yourdomain.com. IN TXT "v=BIMI1; l=https://sadasend.com/assets/bimi-logo.svg; a=https://sadasend.com/assets/bimi-cert.pem;"
```

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_Tags: BIMI, VMC, Deliverability, Design_